Packaging and Pricing Strategy Essay Example | Topics and Well Written Essays - 1500 words

Packaging and Pricing Strategy - Essay ExampleOne firm that has successfully interconnected into the Lowes paradigm is spurt Fiber. I.-Introduction Lowes Home Improvement Warehouse is an American-based chain of retail home improvement and appliance stores. The Mooresville, North Carolina-based chain has grown from a tiny hardware store into the worlds second-largest home improvement retailer. (Fortune, 2008) Lowes is ranked 48 in the 2008 Fortune 500 Largest Corporations in America. (Fortune, 2008) The caller has grown nationwide and today, its stores offer around 40,000 products in stock and even more products are available through their Special Order Service. (Lowes, 2013) One of the to the highest degree unique branding success stories within the Lowes family is fleeceable Fiber. Green Fiber has developed the capacity to turn what has previously been an environmental problem into a study commodity in the building products industry. Green Fibers natural fiber insulation offer s a substantial environmental benefit made from 85 percent recycled melodic theme fiber, Green Fiber insulation products divert millions of tons of paper from landfill each year. (Green Fiber, 2013) As a natural fiber blow-in insulation made with no offensive chemicals, Green Fiber insulation products provide a safe option for builders and DIY homeowners that wish to improve the efficiency of their home insulation without introducing chemically treated materials. (Green Fiber, 2013) output Description Green Fiber Cellulose Insulation provides a smart environmentally-friendly choice for home upgrades and new construction. Cellulose insulation is a cost-effective alternative to conventional fibreglass insulation. It provides a green, efficient, non-toxic, affordable thermal solution that increases any homes efficiency and thermal qualities. Blow In Natural Fiber Insulation acts as a thermal blanket in the attic space of a home by increasing the insulation R-values and making homes more energy efficient. (Green Fiber, 2013) II. Current Product digest Green Fiber Insulation is currently the only cellulose-based insulation material offered by Lowes Home Improvement Warehouses. (Lowes, 2013) The main product competitor found on the shelves of Lowes is conventional pink fiberglass insulation that is sold in rolls and bundles. The established presentation of the product is adequate but not dazzling. The simple fact is that Green Fiber Insulation is treated just like its Fiber Glass insulation competitors. In Lowes Home Improvement Stores it is sold as a bag basic material with limited product information beyond R-Value properties and quick installation guides. The Product Life Cycle of Green Fiber Insulation is at an intersection point. Since the products introduction in 2000 cellulose insulation product sales have grown by over 57%. (Green Fiber, 2013) Cost of Green Fiber Insulation is declining on a per unit basis because of increased sales. As profitability f or Green Fiber has increased direct competitors (cellulose insulation manufacturers) and confirming competitors (fiberglass insulation manufacturers) have regressed into the market and are attempting to challenge Green Fibers position.