Eugene ONeills Long Days Journey into Night Essay -- Long Days Jou

Eugene O'Neill's "Long Day's Journey into Night" As the fog descends around the Tyrone’s summer home, another fog falls on the family within. This fog is that of substance abuse, in which each of the four main characters of Eugene O’Neill’s play, Long Day’s Journey into Night face by the end of Act IV. Long Day's Journey into Night is a metaphoric representation of the path from normalcy to demise by showing the general effects of substance abuse on human psychology and family dysfunctions through the characters Mary, Jamie, Edmund and Tyrone. Mary Tyrone makes the transition most clearly throughout the entire play. In Act I, her hands move restlessly, and she seems to be quite nervous. When she appears in Act II â€Å"one notices no change except that she appears to be less nervous, †¦ but then one becomes aware that her eyes are brighter and there is a peculiar detachment in her voice and manner† (O’Neill 58). These subtle signs of her relapse back to chemical dependency continue until the final scene, where she is most obviously under the influences of a chemical substance. The morphine seems to make her reminiscent of the past. In Act III, she talked about her two childhood dreams of becoming a concert pianist or a nun. By Act IV, she has dragged her old wedding dress from the attic and attempted to play the piano again. This presents a psychological reasoning for her relapses. She considers herself to be growing old and ugly, and often refers to the how she was at one time young and beautiful. †Å"To her, the ugliness of the hands is the ugliness of what she has become over the last twenty-five years, which is why she uses the pain of the rheumatism in them as her reason for the morphine† (Chabrowe 181). Thus, it can be correlated that at one time she used the morphine to escape pain, and when she realized that it made her feel youthful again she became addicted. Her failure to desist is also connected with her interfamily relationships. When she was accused of relapsing she said, â€Å"It would serve all of you right if it was true† (O’Neill 47)! This suggests that she is seeking justification to continue her drug addiction by using her family’s suspicions as a reason to relapse (Bloom 163). Not only are her actions influenced by her family, but they also influence the men, namely Edmund. He is quite aware of his diminishing health, and suspects that he ... ...with a sense of what the future holds for the Tyrone family, the book tends to be repetitive. Thus, one can assume that the play marks one day, one relapse for Mary, one trip for Jamie to the whorehouse, one more drink Edmund takes to forget the past, and one more drink that Tyrone takes to help himself cope. Yet, it will not be the first, or the last. It will be just one more. Night will journey into morning and it will all happen again. Such is tragedy. Works Cited American Lung Association. â€Å"Who Get’s It.† Tuberculosis (TB.) On-line. Internet. 1 March 2001. Available: <a href="http://www.lungusa.org/diseases/lungtb.html">http://www.lungusa.org/diseases/lungtb.html Chabrowe, Leonard. â€Å"Rituals and Pathos: The Theatre of O’Neill.† Twentieth-Century Literary Criticism. Bloom, Steven F. â€Å"Empty Bottles, Empty Dreams: O’Neill’s Use of Drinking and Alcoholism in Long Day’s Journey Into Night.† Critical Essays on Eugene O’Neill. 1984 ed. Collins, R. Lorraine, Kenneth E. Leonard, and John S. Searles. Alcohol and the Family. New York, London: The Guilford Press, 1974. Hinden, Michael. Long Day’s Journey into Night: Native Eloquence. Boston: Twane Publishers, 1990.

Comparison of High Involvement Consumer Decision Making with Love Involvement Decision Making Essay

Consumers don’t necessarily go through all the buying stages when they’re considering purchasing product. They have probably think about many products they want or need but never did much more than that. At other times, they probably look at dozens of products, compare them, and then decided not to purchase any. They sometimes can even skip stages 1 through 3 and buy products on impulse. Purchasing a product with no planning or forethought is called impulse buying. Impulse buying brings up a concept called level of involvement—that is, how personally important or interested you are in consuming a product. For example, you might see a roll of tape at a check-out stand and remember you need one. Or you might see a bag of chips and realize you’re hungry. These are items you need, but they are low-involvement products. Low-involvement products aren’t necessarily purchased on impulse, although they can be. Low-involvement products are, however, inexpensive and pose a low risk to the buyer if she makes a mistake by purchasing them. Consumers often engage in routine response behavior when they buy low-involvement products—that is, they make automatic purchase decisions based on limited information or information they have gathered in the past. For example, if you always order a Diet Coke at lunch, you’re engaging in routine response behavior. You may not even think about other drink options at lunch because your routine is to order a Diet Coke, and you simply do it. If you’re served a Diet Coke at lunchtime, and it’s flat, oh well. It’s not the end of the world. By contrast, high-involvement products carry a high risk to buyers if they fail, are complex, or have high price tags. A car, a house, and an insurance policy are examples. These items are not purchased often. Buyers don’t engage in routine response behavior when purchasing high-involvement products. Instead, consumers engage in what’s called extended problem solving, where they spend a lot of time comparing the features of the products, prices, warrantees, and so forth. High-involvement products can cause buyers a great deal of postpurchase dissonance if they are unsure about their purchases. Companies that sell high-involvement products are aware of that postpurchase dissonance can be a problem. Frequently they try to offer consumers a lot of information about their products, including why they are superior to competing brands and how they won’t let the consumer down. Limited problem solving falls somewhere in the middle. Consumers engage in limited problem solving when they already have some information about a good or service but continue to search for a bit more information. Brand names can be very important regardless of the consumer’s level of purchasing involvement. Consider a low- versus high-involvement product—say purchasing a tube of toothpaste versus a new car. You might routinely buy your favorite brand of toothpaste, not thinking much about the purchase (engage in routine response behavior), but not be willing to switch to another brand either. Having a brand you like saves you â€Å"search time† and eliminates the evaluation period because you know what you’re getting. When it comes to the car, you might engage in extensive problem solving but, again, only be willing to consider a certain brands or brands. For example, in the 1970s, American-made cars had such a poor reputation for quality, buyers joked that a car that’s â€Å"not Jap (Japanese made), is crap. † The quality of American cars is very good today, but you get the picture. If it’s a high-involvement product you’re purchasing, a good brand name is probably going to be very important to you. That’s why the makers of high-involvement products can’t become complacent about the value of their brands.

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